Why DIRECT MAIL in a Digital World?
Because studies show that most marketing emails land in the SPAM FOLDER or automatically BLOCKED by email providers. Studies show that Only 11% of marketing emails are actually opened. Compare that to an open rate of 91% for direct mail. Direct Mail is one of the most cost effective ways to communicate with your customers!
For marketers and business owners, one of the biggest urban legends is: Direct mail is dead. It was killed by the internet. However, it’s not just alive and well, but in fact, direct mail could be considered superior to other marketing channels based on recent statistics and studies. – Forbes Magazine
Because studies show that most marketing emails land in the SPAM FOLDER or automatically BLOCKED by email providers. Studies show that Only 11% of marketing emails are actually opened. Compare that to an open rate of 91% for direct mail. Direct Mail is one of the most cost effective ways to communicate with your customers!
For marketers and business owners, one of the biggest urban legends is: Direct mail is dead. It was killed by the internet. However, it’s not just alive and well, but in fact, direct mail could be considered superior to other marketing channels based on recent statistics and studies. – Forbes Magazine
Every Door Direct Mail is a new way to think about marketing your small business to every door in the neighborhood without the need for specific addresses or names. The United States Postal Service's EDDM® program allows you to have your postcards, flyers, brochures, menus, etc. delivered to individual neighborhoods, using carrier routes. You identify the carrier routes and control the drop date and the USPS delivers directly to every door on the route. You save the cost of purchasing a mailing list, printing addresses, and affixing labels, sorting the mail, and there's no permit required, which puts more money back into your campaign's pocket.
Rules & Regulations
There are several rules and regulations for the Every Door Direct Mail® (EDDM®) service, but don't worry - Exponent Direct will handle them. We'll print your piece, verify the counts, fill out the proper paperwork, count out the bundles, add the proper facing/bundle slips, package the mail in a Priority Mail USPS shipment, load the mail onto a truck and deliver your project directly to the USPS facility.
There are several rules and regulations for the Every Door Direct Mail® (EDDM®) service, but don't worry - Exponent Direct will handle them. We'll print your piece, verify the counts, fill out the proper paperwork, count out the bundles, add the proper facing/bundle slips, package the mail in a Priority Mail USPS shipment, load the mail onto a truck and deliver your project directly to the USPS facility.
What Makes EDDM® so Cost Effective?
- No mailing lists required for EDDM®
- Use the simplified address system from the USPS and you'll never have the expense of buying a mailing list and addressing the labels
- Saturate entire zip codes or carrier routes
- Reduced postage rates for non-profit organizations
Why DIRECT MAIL?
Print Provides an Opportunity to Differentiate
Print is Viewed as Trustworthy
Print Connects the Online & Offline Worlds
- Unlike Email, Print Mail gets opened and read!
Print Provides an Opportunity to Differentiate
- The CMO Council found that the average response rate for emails is 0.12%, whereas the average response rate for direct mail is 4.4%.
- According to the Mail Media Centre, while 11% of marketing emails are opened, the open rate is 91% for prospecting direct mail.
- A survey by Print in The Mix found 79% of consumers act on a brand's direct mail piece immediately
Print is Viewed as Trustworthy
- According to a Print In the Mix survey, 56% of respondents say they found printed material to be the 'most trustworthy' of media channels.
- The same survey found that nearly half of the respondents said they've retained a direct mail piece for future reference, and 17% regularly do so.
- A study by VTT Technical Research Centre of Finland found that consumers trust advertising in print media more than any other media.
Print Connects the Online & Offline Worlds
- Printing Industries of America found that 67% of online searches are driven by offline messages, with 39% of shoppers making a purchase.
- Shoppers who receive a direct mail piece pointing them to an online site spend an average of 13% more than those who do not receive a printed piece.
A quick overview of how to use EDDM to plan your mailing